The Master in Management of Brands and Branding specializes professionals in an strategic positioning of branding, through management skills that enable them to create, manage and maintain powerful brands in the market environment, as well as to develop tools for managing effective brand portfolios.
Through a curriculum structure that integrates key functional skills and the most relevant management skills, based on participatory teaching with case studies and simulations of real cases, students will be able to create and manage brand identity programs and to specify integrated communication actions to the extent of brand equity.
Who should attend
Professionals who work in marketing and branding or are interested in working in brand management of small, medium and large organizations in service, retail, industry and the third sector.
The course is also targeted to entrepreneurs who seek to know the subject as a tool for decision making in brand management in their business environment.